Search Engine Optimisation (SEO) is the practise of promoting your website and getting it indexed as high as possible in the search engines. Realistically you are looking to get your site listed on the first page of the major search engines (Google, Bing) for your chosen keywords.
Knowing the keywords you want to be listed for is the first step and it is very important to get this right as the start, otherwise a lot of time and money can be wasted for keywords that wont get your website the exposure it needs.
The next steps vary greatly depending on the keywords chosen and there are a lot of methods and techniques that can improve your ranking – it is also very important to know that there are a lot of methods and techniques that can have a detrimental effect on your ranking, some of which can even get your site blacklisted.
It should aslo be noted that SEO is a long term activity and generally will take several months to start listing consistently for your chosen keywords.
At 4B Design we have experience and knowledge at all levels of SEO, from the initial review and keyword research to the ongoing promotion of your site. If you would like to discuss your requirements and what we can do for you please do not hesitate to contact us.